ちょっと前の話になりますが、BPOが自らの存在を問う独自のアンケート調査をしてました。
2012年2月17日 BPOの活動に関する視聴者対象調査 結果の概要
http://www.bpo.gr.jp/bpo/news/2011/20120217.html
１． 調査目的： BPO の名称や活動内容が、どのような媒体によってどの程度、視聴者に知られているのかを把握し、視聴者からの意見や苦情を受け付けて放送局に伝えるというBPO の視聴者向けの活動に対する潜在的ニーズを把握する。
２． 調査実施時期： 2011 年10 月5 日（水）～17 日（月）
３． 調査方法： 調査員による、質問紙を使った個別訪問留め置き調査
４． 調査対象者： 全国の15 歳から79 歳の男女1,200 名
５． 標本数の配分と抽出方法： 地域・市郡規模別の各層に全国200 地点を比例配分後、住宅地図データベースから世帯を抽出して個人を割り当て（1 地点6 人）
６． 調査実施会社： 株式会社日本リサーチセンター（定例オムニバス調査）
その中から、えふすく的にこの調査で見えてきたもの（妄想かもしれない）をご紹介。
BPOにできること・できないこと
まずはBPOという組織を何かしらの形で知っていると答えた人への質問として
問３ あなたは、ＢＰＯの組織や活動は、どのようなものだとお思いですか。次の文の中から、あなたのイメージにあてはまるものすべてに○をつけてください。（○はいくつでも）
という質問が用意されています。選択肢は12個あるわけですが……
1 放送局が経費を拠出している組織である ···························································································· 8.1％
2 メディアの言論と表現の自由を確保する立場で活動している··················································· 18.2
3 ＢＰＯの出す意見や見解には強制力があり、従わない放送局は処罰の対象となる ·········· 6.6*
4 国の関連機関である ····································································································································· 3.9*
5 放送倫理に関する問題を第三者の立場で審理する······································································ 50.9
6 視聴者の意見や苦情を放送局に伝えている ···················································································· 17.9
7 放送倫理上の問題について、放送局の自主的な改善を促している ······································· 36.7
8 番組の放送中止や差し止めの権限を持っている············································································ 8.9*
9 審理する委員の中に放送業界の人間は含まれていない ······························································ 3.5
10 視聴者からの放送による人権侵害の申立てを無料で審理する ················································· 8.7
11 その他（具体的に） ········································································································································· 0.2
12 よくわからない ················································································································································ 24.3
無回答 ·········································································································································································4.8
（分母＝621 人）
* ＢＰＯの組織・活動の事実と異なるもの
ご存知でしたか？ 赤字の項目はBPOの組織・活動としてはウソですからね。特に国の介入をとても嫌うので国の関連機関とか言ったら向こうマジで怒りますから。
しかしこの結果を見るに、間違ってる人は思ったより少なそうです。
実際にどんなことができる・できないのかはちゃんとＨＰにＦＡＱが用意されているので興味がある方はどうぞ
よくある質問/BPOについて
http://www.bpo.gr.jp/bpo/faq/
よくある質問/委員会について
http://www.bpo.gr.jp/bpo/faq/committee.html
よくある質問/視聴者のみなさんとBPO
http://www.bpo.gr.jp/bpo/faq/audience.html
BPOへの意見通報率
毎月お楽しみ（？）の視聴者の意見。実数は出ているものの全体としてどれくらいのものなのか。それを示すのではないかと思われる次の質問
問５ 以下の説明文をお読みになってから、質問にお答えください。放送倫理・番組向上機構（略称「ＢＰＯ」）は、テレビやラジオの番組をより良くするために放送局に助言を与える第三者機関です。2003 年7 月に発足して以来、放送された番組に対して40 以上の助言を行ってきました。ＢＰＯには、全国の視聴者から、テレビやラジオの番組に対する意見が毎月1500 件以上、電話や電子メールなどで寄せられています。あなたは視聴したテレビやラジオの番組、または放送全般に関して、「意見を言いたい」「訂正を求めたい」と感じたり、不満や要望などを感じたりすることはありますか。
最もあてはまるもの１つに○をつけてください。（○は１つだけ）
回答はこちら
1 感じることはない ········································································································································· 48.4％
2 感じることが、ごくたまにある ················································································································· 33.1
3 感じることが、ときどきある ······················································································································ 14.6
4 感じることが、ひんぱんにある ················································································································· 3.5
無回答 ·································································································································································· 0.4
（分母＝1200 人）
半数は感じている、ということで。ネット上では当たり前のようにテレビ局を揶揄する単語飛び交ってる状況ですが。
では実際に意見を通報しているかどうかについてが次の質問
【問５で「２」～「４」とお答えの方に】
問６ では実際に、そうした意見や訂正の要求、不満や要望などを伝えたことはありますか。あてはまるものすべてに○をつけてください。（○はいくつでも）
1 放送局に伝えたことがある ······················································································································· 5.5％
2 ＢＰＯに伝えたことがある ··························································································································· 0.3
3 放送局やＢＰＯ以外のところに伝えたことがある ··········································································· 1.6
（インターネットを使った書き込みなども含む）
4 これまでに伝えたことは一度もない 問８へ ················································ 92.2
無回答 ·································································································································································· 0.5
（分母＝614 人）
……そんなものか。
あとネット上で話題になっても1.6％って感じなのかな。それと結構放送局は矢面に立ってるんだな。さすがに新聞に電話番号載ってるもんな。
……で、伝えた人はそれで満足したか？という次の質問
【問６で「１」～「３」とお答えの方に】
問７ 意見などを伝え、あなたは満足されましたか、それとも不満を感じられましたか。最もあてはまるもの１つに○をつけてください。（○は１つだけ）
1 満足した ·························································································································································· 2.2％
2 どちらかというと満足した ······················································································································· 8.9
3 どちらとも言えない ···································································································································· 46.7
4 どちらかというと不満を感じた ··············································································································· 17.8
5 不満を感じた ··············································································································································· 24.4
無回答 ·································································································································································· 0
（分母＝45 人）
いや伝えて満足したって言われてもそれただのガス抜きでしかないからなぁ……むしろ不満が募ってくるほうが自然じゃないだろうか。
通じる？通じない？「嫌なら見るな」
最後に不満はあったけど通報しなかった人向けにどうしてそうしなかったのかという質問をしてますが、ちょっと気になる選択肢が。
【問６で「４」とお答えの方に】
問８ ① あなたがこれまでに放送に関する意見や訂正の要求、不満や要望などを伝えなかったのは、どのような理由からですか。あてはまるものすべてに○をつけて下さい。（○はいくつでも）
1 伝えるほど深刻な内容ではなかったから ························································································· 43.6％
2 時間や手間がかかるから ······················································································································· 46.6
3 経費がかかるから ········································································································································ 3.2
4 伝えても効果が見込めそうもないから ······························································································· 38.7
5 あまりにもひんぱんだから ························································································································ 5.8
6 自分が視聴しなければ済む問題だから ···························································································· 22.1
7 そもそもテレビやラジオの番組はあまり視聴していないから ······················································ 6.2
8 伝えることなど考えたこともなかったから ·························································································· 23.7
9 伝える方法がわからなかったから ······································································································· 30.2
10 その他（具体的に） ······································································································································· 2.1
11 覚えていない／わからない ······················································································································· 2.5
無回答 ··································································································································································· 0.7
（分母＝566 人）
② では、問８①でお答えになった中で、最もあてはまるもの1 つだけに○をつけて下さい。（○は１つだけ）
1 伝えるほど深刻な内容ではなかったから ························································································· 20.1％
2 時間や手間がかかるから ······················································································································· 18.9
3 経費がかかるから ········································································································································ 0.7
4 伝えても効果が見込めそうもないから ······························································································· 15.4
5 あまりにもひんぱんだから ························································································································ 0.7
6 自分が視聴しなければ済む問題だから ······························································································ 9.4
7 そもそもテレビやラジオの番組はあまり視聴していないから ······················································ 2.1
8 伝えることなど考えたこともなかったから ···························································································· 9.9
9 伝える方法がわからなかったから ······································································································· 14.7
10 その他（具体的に） ······································································································································· 1.4
11 覚えていない／わからない ······················································································································· 2.5
無回答 ································································································································································· 4.2
（分母＝566 人）
この設問は選択肢の多さといい、質問の二段構えといい今回の調査でBPOが一番知りたかった点ではないかと。
要するに「通報数を増やしたい」という意図が透けて見えてくるんですが、他のみなさんはどうなんでしょう。
そんな中で私が注目したのは6番の選択肢。「不満だけど見なければいいから通報しない」→「嫌なら見るな」に通じるものがあると思うんですが、この数字はそれが受け入れられていると見るには難しいですね。
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